New Law Business Model / PFL is a franchise. They charge $25k+ a year to use their trademark and offer significant assistance. That means PFL is legally required to issue a Franchise Disclosure Document at sale. This would reveal Alexis Martin Neely/Ali Katz/Ali Shanti's bankruptcy history, failed businesses, and most importantly, the PFL failure rate, which is 97%+ over an 18-year span.
On July 29, 2026, Neely publicly claimed there are exactly 853 PFL firms nationwide. She went on to claim there are over 500 lawyers listed on www.personalfamilylawyer.com - and another 400 lawyers "in training" who are not listed on the site because they haven't passed her unaccredited "PFL Assessment." A manual review of the site reveals fewer than 100 lawyers, a number not easily arrived at as the site is deliberately structured to hide the total number of listings and block manual counting. This is absurd for a business that charges $25k+ a year to be placed on a public directory.
Neely also refuses to tell us who the 400 "in training" lawyers are, and there is no independent audit of this number, either. There is no business reason whatsoever to brag about having 853 McDonald's franchises across the US and then hide their locations from the buying public. The 853 number is completely fabricated and is being used on sales calls by Neely herself to trick lawyers into handing over $25,000 a year under a contract that is completely void.
If you enrolled in PFL, ask for a recission. Not a refund - the contract is void. Demand a full recission and every penny back. I would do this soon before there is a run on the bank. Neely does not have $80mm and there are over 3,000 victims.
Despite meeting every prong to be legally classified as a franchise, Alexis Martin Neely/Ali Shanti/Ali Katz - CA Bar #212365 - verbally states on sales calls: 1. "We are not a franchise." 2. "We are a business in a box." 3. "We don't do FDDs."
She instead diverts you from the consumer protections you are entitled to and into a predatory, one-sided contract she claims replaces the FDD. This is not an accident.
With no FDD, buyers can't see her 97%+ failure rate alongside her bankruptcy and lawsuit history. Over 3,000 lawyers have enrolled in PFL, according to Neely herself, yet fewer than 100 remain. Nobody would buy if they knew this catastrophic churn rate.
Also being hidden from buyers is the extensive review manipulation Neely is guilty of on Trustpilot. The truth is, Neely has relied on heavily enforced illegal non-disparagement clauses over the better part of two decades to keep 3,000 lawyers terrified and silent. These clauses are both a violation of FTC laws and void as there was no FDD issued at sale.
A handful of brainwashed, highly emotionally invested supporters leave 5-star reviews on a heavily curated platform where genuine, 1-star reviews from lawyers who paid Neely $25k+ are either blocked or maliciously blamed on "jealous competitor." This is a decision they will come to regret when Neely's fraud is exposed and they have to explain themselves to their state bar. Every cult has a Squeaky Fromme.
Neely has publicly boasted of collecting over $80,000,000 under this model since 2008 when the Personal Family Lawyer trademark was registered - a number that is accurate when you multiply 3,000 lawyers x $25,000 each = $75,000,000. Not a single FDD was issued at sale as required by law over that 18-year span, and 97%+ of those lawyers left broke, disillusioned, and gagged from warning others.
Regardless, Neely refuses to provide an opinion letter from a qualified franchise attorney stating why her franchise is the only franchise in the world that doesn't have to follow the law and issue an FDD at sale. She instead says "we don't control you" and links us to a 25-year-old appearance on the Today Show as some kind of proof she is compliant. The first statement is not true; they do control you. The second statement is completely irrelevant to whether or not Neely is running a compliant business.
We should all be demanding answers from Alexis Martin Neely, CA Bar #212365.
We want proof your $80mm extraction loop is legal.
It is not, and a wave of 3,000 lawyers is about to demand full recission of all $80mm.
We should also be demanding answers from vendors, businesses, and PFLs www.personalfamilylawyer.com that reputationally and financially support Neely's non-compliant franchise. These are attorneys who are fully capable of reading franchise law, including those at WealthCounsel, who gave both financial backing and institutional credibility to PFL's annual franchise "fun day" www.pfl.live as recently as July 2026.
Why is WealthCounsel lending its reputation to support a non-compliant franchise fun day? Why did WealthCounsel not ask about the illegal securities offering plastered all over the public agenda before writing the check and handing over their logo?
Why is WealthCounsel providing institutional air cover for a live extraction loop targeting its own software subscribers? Why is a non-compliant franchise being accepted as a Gold Sponsor at the WealthCounsel Symposium as recently as September 2026 with 500 lawyers in attendance, and every year for 15 years prior?
Please explain your complicity to the 3,000 lawyers who have lost $80mm under this scheme, WealthCounsel.
P.S. Neely's "Family Wealth Stewards" offering is the same con wrapped in a different bow. She's selling an "investment" in the Eyes Wide Open / PFL "ecosystem" to extract sky-high fees from her PFL franchisees, then turning around and claiming it's not an investment to avoid issuing a Private Placement Memorandum at sale.
Same con, different wrapping - deployed against her own members.
Where is the FDD, Alexis Martin Neely, CA Bar #212365?